Radio Advertising in Sunderland
Why use Radio?
High reach of your audience:
69% of UK adults 18-60 in employment listen to Commercial Radio for an average of 12.4 hours each week.
Cost-efficient advertising:
Over 300 UK radio stations provide recruitment advertisers with more choice and defined targetingresulting in less wastage.
Intrusive:
Radio can be consumed alongside other media and other day-to-day activities. You can't read a newspaper or watch TV whilst you are driving a car, but radio is the soundtrack to people's lives meaning you can communicate with potential applicants when they are most receptive to your message. 5 million adults listen to radio whilst they are at work.
Radio is a trusted source of information:
Listeners use radio for emotional reasons and it becomes a friend and companion. Stations interact personally with each listener, encourage debate and are thought provoking. Radio also plays music people want to hear and involves them across a variety of platforms including on air, online and at station events.
Morale booster:
Radio promotes a company's image - this helps not only to bring in new customers, but as a retention aid for current customers, they hear the brand they used being reinforced on the radio.
Creativity:
Radio offers a greater degree of creativity; including the use of innovative concepts, creative sound effects, voice-casting and scripting.
Low ad avoidance:
It's possible to read a whole magazine without actually reading an ad, or read your local newspaper and, unless you're looking for something specific, you're unlikely to read the classified section. Radio is a low ad avoidance medium, meaning more potential applicants will hear a compelling message, helping you to reach passive customers.
For further information contact the Sun fm sales team:
Telephone: 0191 548 1034
Email: sales@sun-fm.com
