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The Army to release a controversial recruitment drive

HMS Bulwark soldiers watch amphibious display at Seaburn beach 2016

11:31am 10th January 2018
(Updated 2:43pm 10th January 2018)

A new ad campaign has had mixed reviews as the Army prepares to promote its latest recruitment drive.

The new £1.6million campaign is being launched to encourage people from different backgrounds, genders, sexualities and faiths to join the force.

The North East is traditional a region of high recruitment for the armed forces, and last month the Army dropped its 'be the best' slogan.

It's being replaced by a range of ads titled 'This Is Belonging 2018' - with radio, TV and online ads featuring the voices of serving soldiers.

 

 

What do you think about the latest drive take part in our poll below.

 

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Will this work for the Army?
Yes
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No
14.3%
It's PC gone mad
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