Sun FM News

Contact the News Team:
Tel: 0191 548 77 99

The Army to release a controversial recruitment drive

HMS Bulwark soldiers watch amphibious display at Seaburn beach 2016

11:31am 10th January 2018
(Updated 2:43pm 10th January 2018)

A new ad campaign has had mixed reviews as the Army prepares to promote its latest recruitment drive.

The new £1.6million campaign is being launched to encourage people from different backgrounds, genders, sexualities and faiths to join the force.

The North East is traditional a region of high recruitment for the armed forces, and last month the Army dropped its 'be the best' slogan.

It's being replaced by a range of ads titled 'This Is Belonging 2018' - with radio, TV and online ads featuring the voices of serving soldiers.



What do you think about the latest drive take part in our poll below.


Share This Story

Submit this page to reddit
Will this work for the Army?
It's PC gone mad
Suggested articles
sex assault cctv

CCTV image released after sexual assault in Sunderland

Police would like to speak to this man

Assault in Market Sq

CCTV image released after a suspected assault in Sunderland

It happened in Market Square on Wednesday afternoon

Most read
The dilapidated buildings in High Street East 2

Work gets underway on historic Sunderland buildings

Restoration work on High Street West has begun, including on the original site of Binns department store

Newer article

Smacking could be banned in England

Local: Wales is undergoing a consultation to see if smacking should be banned in the country, and England could be next.

Older article

Foo Fighters to perform at the Brits

Local: The US rockers were the last band to headline at the Stadium of Light.

Top articles

Man fights for life after County Durham explosion

Local: A house fire broke out in Darlington

William Hill fined £6.2m over money laundering and problem gambling failures

National: William Hill has been fined £6.2m by regulators over money laundering and problem gambling failures.

Geoffrey Rush 'inappropriately touched co-star on stage', court told

Showbiz: Oscar-winning Australian actor Geoffrey Rush has been accused in court of repeatedly touching an actress inappropriately while on stage.

Elise Christie fit to compete in 1,000m short track speed skating

Sport: Elise Christie will compete in the 1,000m short track speed skating heats at the Winter Olympics on Tuesday, three days after injuring her ankle.

Oxfam chief executive to face MPs over Haiti sex scandal

World: The head of Oxfam GB will be questioned by MPs today over the sex scandal which has engulfed the charity.

Police officer accused of taking the biscuits

Strange News: A police officer has appeared at a disciplinary hearing after he was accused of taking a colleague's tin of biscuits and lying about it.

Facebook instagram logo  Twitter youtube icon   app icon 








Sun FM Facebook


Sun FM Twitter



 facebook  instagram logo twitter youtube icon


Become a Sun FM VIP

Copyright Sun FM Limited 2018

Sun FM accepts no responsibility for the content of external sites.

Sun FM is proud to be part of the UKRD Group of radio stations.